Healthcare Product Prioritization
Strategic Conflict Resolution in SaaS
Navigating the complex balance between strict regulatory compliance and agile product delivery. A case study on prioritization, stakeholder management, and process optimization.
Project Type
Product Management Case Study
Timeline
2 Week Sprint Cycle
Tools & Methodologies
Agile, Jira, Risk Matrix, Stakeholder Mapping
Compliance
HIPAA, Medical Device Regulations
The Contest
In a healthcare SaaS platform supporting nurses and doctors, prioritization isn't just about business value—it's about patient safety. We faced a critical backlog containing a mix of safety issues, UX improvements, and strategic integrations.
The Conflict
A critical release standoff occurred: QA demanded a delay due to incomplete verification documentation, while the CTO pushed for release to maintain schedule commitments.
Strategic Prioritization
Patient Safety (Critical)
Fixing data-sync failures impacting 2% of appointments. Non-negotiable.
Nurse UX (Critical)
Improving alert visibility to ensure clinical awareness.
Strategic Growth (Medium)
HL7/FHIR export features—valuable but scoped for dedicated capacity.
Marketing Analytics (Low)
Push notification stats—valuable for growth, but safe to defer.
Automated Urgent Messages (Rejected)
High clinical risk and lack of medical oversight.
Decision Framework
Using a risk-based approach to filter requests. Example: We rejected a request for 'automated urgent messages based on form answers' due to high clinical risk and lack of medical oversight/regulatory guardrails.